Grocery stores: Hy-Vee shoppers in the United States

Consumer Insights report

Grocery stores: Hy-Vee shoppers in the United States

This report offers the reader a comprehensive overview of Hy-Vee shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hy-Vee shoppers in the United States (''brand users'') against U.S. grocery store shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Hy-Vee shoppers in the United States

  • The current share of grocery store shoppers using Hy-Vee is fairly similar to Q1 of 2021
  • Hy-Vee is more popular among Millennials than other grocery stores
  • Hy-Vee is more popular among male grocery store shoppers than female grocery store shoppers
  • A relatively high share of Hy-Vee shoppers have a college degree
  • A happy relationship is less important to Hy-Vee shoppers than to other grocery store shoppers

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