Grocery stores: HyperCITY shoppers in India

Consumer Insights report

Grocery stores: HyperCITY shoppers in India

This report offers the reader a comprehensive overview of HyperCITY shoppers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HyperCITY shoppers in India (''brand users'') against Indian grocery store shoppers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: HyperCITY shoppers in India

  • 48% of HyperCITY shoppers are Millennials
  • HyperCITY has more male than female shoppers
  • HyperCITY has a smaller share of shoppers with a low income than other grocery stores
  • HyperCITY shoppers are more likely to live in cities and urban areas than grocery store shoppers in general
  • An honest and respectable life is less important to HyperCITY shoppers than to other grocery store shoppers

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