Grocery stores: Emart Everyday shoppers in Korea

Consumer Insights report

Grocery stores: Emart Everyday shoppers in Korea

This report offers the reader a comprehensive overview of Emart Everyday shoppers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Emart Everyday shoppers in Korea (''brand users'') against Korean grocery store shoppers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on grocery stores: Emart Everyday shoppers in Korea

  • The share of grocery store shoppers using Emart Everyday grew by 2 percentage points since Q1 of 2021
  • Emart Everyday is more popular among Generation Z than other grocery stores
  • 54% of Emart Everyday shoppers are male
  • 78% of Emart Everyday shoppers have a college degree
  • Having a good time is less important to Emart Everyday shoppers than to other grocery store shoppers

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