Grocery stores: E.Leclerc shoppers in Poland

Selected insights on grocery stores: E.Leclerc shoppers in Poland

• The age distribution of E.Leclerc shoppers and grocery store shoppers overall is fairly similar
• E.Leclerc is more popular among male grocery store shoppers than female grocery store shoppers
• E.Leclerc has a larger share of shoppers with a high income than other grocery stores
• E.Leclerc shoppers are more likely to live in large cities than grocery store shoppers in general
• Having a good time is more important to E.Leclerc shoppers than to other grocery store shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors