Grocery stores: Aldi shoppers in Italy

Selected insights on grocery stores: Aldi shoppers in Italy

• The age distribution of Aldi shoppers and grocery store shoppers overall is fairly similar
• There is a fairly even split of male and female Aldi shoppers
• Aldi has a larger share of shoppers with a high income than other grocery stores
• 25% of Aldi shoppers live in small towns
• Being successful is more important to Aldi shoppers than to other grocery store shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors