Restaurant delivery: McDelivery (McDonald's delivery service) users in Brazil

Selected insights on restaurant delivery: McDelivery (McDonald's delivery service) users in Brazil

• McDelivery (McDonald's delivery service) is more popular among Millennials than other restaurant delivery services
• Compared to other restaurant delivery services, McDelivery (McDonald's delivery service) has a relatively high share of female users
• McDelivery (McDonald's delivery service) has a larger share of users with a high income than other restaurant delivery services
• McDelivery (McDonald's delivery service) users are more likely to live in megacities than restaurant delivery users in general
• An honest and respectable life is less important to McDelivery (McDonald's delivery service) users than to other restaurant delivery users

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors