Restaurant delivery: KFC users in India

Consumer Insights report

Restaurant delivery: KFC users in India

This report offers the reader a comprehensive overview of KFC users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark KFC users in India (''brand users'') against Indian restaurant delivery users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on restaurant delivery: KFC users in India

  • The age distribution of KFC users and restaurant delivery users overall is fairly similar
  • KFC has more male than female users
  • KFC has a larger share of users with a high income than other restaurant delivery services
  • KFC users and restaurant delivery users in general are relatively likely to live in megacities
  • Being successful is an important aspect of life for 55% of KFC users

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