Restaurant delivery: KFC users in China

Consumer Insights report

Restaurant delivery: KFC users in China

This report offers the reader a comprehensive overview of KFC users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark KFC users in China (''brand users'') against Chinese restaurant delivery users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on restaurant delivery: KFC users in China

  • KFC has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female KFC users
  • Compared to the average consumer, KFC users are less likely to have a low income
  • KFC users are more likely to live in megacities than restaurant delivery users in general
  • Safety and security is an important aspect of life for 46% of KFC users

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