Restaurant delivery: DiDi Food users in Mexico

Consumer Insights report

Restaurant delivery: DiDi Food users in Mexico

This report offers the reader a comprehensive overview of DiDi Food users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark DiDi Food users in Mexico (''brand users'') against Mexican restaurant delivery users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on restaurant delivery: DiDi Food users in Mexico

  • Like other restaurant delivery services, DiDi Food has a high share of users that are Millennials
  • 54% of DiDi Food users are male
  • Just like restaurant delivery users in general, DiDi Food users are relatively likely to have a high income
  • Restaurant delivery users in general and DiDi Food users specifically, live in similar type of communities
  • Being successful is an important aspect of life for 46% of DiDi Food users

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