Online shops: prisma.fi shoppers in Finland

Consumer Insights report

Online shops: prisma.fi shoppers in Finland

This report offers the reader a comprehensive overview of prisma.fi shoppers in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark prisma.fi shoppers in Finland (''brand users'') against Finnish online shoppers in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online shops: prisma.fi shoppers in Finland

  • prisma.fi is more popular among Millennials than other online shops
  • There is a fairly even split of male and female prisma.fi shoppers
  • prisma.fi has a larger share of shoppers with a high income than other online shops
  • 46% of prisma.fi shoppers live in large cities
  • A happy relationship is an important aspect of life for 56% of prisma.fi shoppers

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