Online shops: Ikea shoppers in the United States

Consumer Insights report

Online shops: Ikea shoppers in the United States

This report offers the reader a comprehensive overview of Ikea shoppers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ikea shoppers in the United States (''brand users'') against U.S. online shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on online shops: Ikea shoppers in the United States

  • Ikea is more popular among Generation Z than other online shops
  • A relatively high share of Ikea shoppers have a college degree
  • Ikea shoppers are more likely to live in cities and urban areas than online shoppers in general
  • Instagram is more popular among Ikea shoppers than the average online shopper

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