E-Book shops: Kobo / Rakuten Kobo customers in Canada

Consumer Insights report

E-Book shops: Kobo / Rakuten Kobo customers in Canada

This report offers the reader a comprehensive overview of Kobo / Rakuten Kobo customers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Kobo / Rakuten Kobo customers in Canada (''brand users'') against Canadian E-book shoppers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on e-Book shops: Kobo / Rakuten Kobo customers in Canada

  • Kobo / Rakuten Kobo is more popular among Millennials than other E-book shops
  • There is a fairly even split of male and female Kobo / Rakuten Kobo customers
  • Kobo / Rakuten Kobo has a larger share of customers with a high income than other E-book shops
  • Kobo / Rakuten Kobo customers are more likely to live in cities with over 1 million inhabitants than E-book shoppers in general
  • Traditions, safety, and security are relatively important to Kobo / Rakuten Kobo customers

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