E-Book shops: Kobo / Rakuten Kobo customers in India

Selected insights on e-Book shops: Kobo / Rakuten Kobo customers in India

• Kobo / Rakuten Kobo has a high share of customers that are Millennials compared to the total online population
• Kobo / Rakuten Kobo is more popular among female E-book shoppers than male E-book shoppers
• Kobo / Rakuten Kobo has a larger share of customers with a high income than other E-book shops
• Kobo / Rakuten Kobo customers are more likely to live in megacities than E-book shoppers in general
• An honest and respectable life is less important to Kobo / Rakuten Kobo customers than to other E-book shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors