E-Book shops: Jinjiang customers in China

Consumer Insights report

E-Book shops: Jinjiang customers in China

This report offers the reader a comprehensive overview of Jinjiang customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Jinjiang customers in China (''brand users'') against Chinese E-book shoppers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on e-Book shops: Jinjiang customers in China

  • Jinjiang is more popular among Generation Z than other E-book shops
  • Jinjiang is more popular among female E-book shoppers than male E-book shoppers
  • Consumers with a medium household income make up 35% of Jinjiang customers
  • 18% of Jinjiang customers live in cities with over 1 million inhabitants
  • Making their own decisions is more important to Jinjiang customers than to other E-book shoppers

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