E-Book shops: Google Play Store customers in Poland

Consumer Insights report

E-Book shops: Google Play Store customers in Poland

This report offers the reader a comprehensive overview of Google Play Store customers in Poland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Google Play Store customers in Poland (''brand users'') against Polish E-book shoppers in general (''category users''), and the overall Polish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on e-Book shops: Google Play Store customers in Poland

  • Google Play Store is more popular among Generation X than other E-book shops
  • Google Play Store is more popular among male E-book shoppers than female E-book shoppers
  • Google Play Store has a smaller share of customers with a high income than other E-book shops
  • Google Play Store customers are more likely to live in small towns than E-book shoppers in general
  • Tradition is more important to Google Play Store customers than to other E-book shoppers

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