E-Book shops: Elisa Kirja customers in Finland

Consumer Insights report

E-Book shops: Elisa Kirja customers in Finland

This report offers the reader a comprehensive overview of Elisa Kirja customers in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Elisa Kirja customers in Finland (''brand users'') against Finnish E-book shoppers in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on e-Book shops: Elisa Kirja customers in Finland

  • Elisa Kirja is more popular among Generation X than other E-book shops
  • There is a fairly even split of male and female Elisa Kirja customers
  • Elisa Kirja has a larger share of customers with a high income than other E-book shops
  • Elisa Kirja customers are more likely to live in small towns than E-book shoppers in general
  • Safety and security is more important to Elisa Kirja customers than to other E-book shoppers

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