E-Book shops: Elisa Kirja customers in Finland

Selected insights on e-Book shops: Elisa Kirja customers in Finland

• Elisa Kirja is more popular among Generation X than other E-book shops
• There is a fairly even split of male and female Elisa Kirja customers
• Elisa Kirja has a larger share of customers with a high income than other E-book shops
• Elisa Kirja customers are more likely to live in small towns than E-book shoppers in general
• Safety and security is more important to Elisa Kirja customers than to other E-book shoppers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors