E-Book shops: Barnes & Noble customers in the United States

Consumer Insights report

E-Book shops: Barnes & Noble customers in the United States

This report offers the reader a comprehensive overview of Barnes & Noble customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Barnes & Noble customers in the United States (''brand users'') against U.S. E-book shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on e-Book shops: Barnes & Noble customers in the United States

  • Barnes & Noble is more popular among Generation Z than other E-book shops
  • The education level of Barnes & Noble customers and E-book shoppers are similar
  • Barnes & Noble customers are more likely to live in large cities than the average consumer
  • Snapchat is more popular among Barnes & Noble customers than the average E-book shopper

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