E-Book shops: Amazon customers in Austria

Consumer Insights report

E-Book shops: Amazon customers in Austria

This report offers the reader a comprehensive overview of Amazon customers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon customers in Austria (''brand users'') against Austrian E-book shoppers in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on e-Book shops: Amazon customers in Austria

  • 38% of Amazon customers are Millennials
  • Similar to other E-book shops, Amazon has a high share of female customers
  • Just like E-book shoppers in general, Amazon customers are relatively unlikely to have a low income
  • Amazon customers are more likely to live in rural areas and towns than the average consumer
  • Similar aspects of life are important to Amazon customers and other E-book shoppers

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