E-Book shops: Amazon customers in the United Kingdom

Consumer Insights report

E-Book shops: Amazon customers in the United Kingdom

This report offers the reader a comprehensive overview of Amazon customers in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon customers in the United Kingdom (''brand users'') against UK E-book shoppers in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on e-Book shops: Amazon customers in the United Kingdom

  • The share of E-book shoppers using Amazon declined by 2 percentage points since Q1 of 2021
  • Like other E-book shops, Amazon has a high share of customers that are Millennials
  • There is a fairly even split of male and female Amazon customers
  • 64% of Amazon customers have a college degree
  • Safety and security is an important aspect of life for 43% of Amazon customers

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