E-Book shops: Amazon customers in the United States

Consumer Insights report

E-Book shops: Amazon customers in the United States

This report offers the reader a comprehensive overview of Amazon customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon customers in the United States (''brand users'') against U.S. E-book shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on e-Book shops: Amazon customers in the United States

  • The share of E-book shoppers using Amazon declined by 5 percentage points since Q1 of 2021
  • Like other E-book shops, Amazon has a high share of customers that are Millennials
  • 53% of Amazon customers are male
  • A relatively high share of Amazon customers have a college degree
  • Similar aspects of life are important to Amazon customers and other E-book shoppers

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