E-Book shops: Amazon customers in the United States

Consumer Insights report

E-Book shops: Amazon customers in the United States

This report offers the reader a comprehensive overview of Amazon customers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon customers in the United States (''brand users'') against U.S. E-book shoppers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on e-Book shops: Amazon customers in the United States

  • Like other E-book shops, Amazon has a high share of customers that are Millennials
  • A relatively high share of Amazon customers have a college degree
  • Amazon customers and E-book shoppers in general are relatively likely to live in cities with over 1 million inhabitants
  • Pinterest is more popular among Amazon customers than the average E-book shopper

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