E-Book shops: Amazon customers in India

Consumer Insights report

E-Book shops: Amazon customers in India

This report offers the reader a comprehensive overview of Amazon customers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon customers in India (''brand users'') against Indian E-book shoppers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on e-Book shops: Amazon customers in India

  • The age distribution of Amazon customers and E-book shoppers overall is fairly similar
  • Amazon has more male than female customers
  • Just like E-book shoppers in general, Amazon customers are relatively likely to have a high income
  • Amazon customers and E-book shoppers in general are relatively likely to live in megacities
  • Similar aspects of life are important to Amazon customers and other E-book shoppers

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