Digital music: Mnet users in Korea

Consumer Insights report

Digital music: Mnet users in Korea

This report offers the reader a comprehensive overview of Mnet users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Mnet users in Korea (''brand users'') against Korean digital music buyers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on digital music: Mnet users in Korea

  • The current share of digital music buyers using Mnet is fairly similar to Q1 of 2021
  • Mnet has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female Mnet users
  • Many Mnet users have a bachelor's degree or the equivalent
  • Traditions and an honest and respectable life are relatively important to Mnet users

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