Digital music: KuGou users in China

Consumer Insights report

Digital music: KuGou users in China

This report offers the reader a comprehensive overview of KuGou users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark KuGou users in China (''brand users'') against Chinese digital music buyers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on digital music: KuGou users in China

  • KuGou has a high share of users that are Millennials compared to the total online population
  • There is a fairly even split of male and female KuGou users
  • Just like digital music buyers in general, KuGou users are relatively likely to have a high income
  • Digital music buyers in general and KuGou users specifically, live in a similar type of communitiy
  • Similar aspects of life are important to KuGou users and other digital music buyers

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