Digital music: Genie users in Korea

Consumer Insights report

Digital music: Genie users in Korea

This report offers the reader a comprehensive overview of Genie users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Genie users in Korea (''brand users'') against Korean digital music buyers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on digital music: Genie users in Korea

  • The share of digital music buyers using Genie declined by 4 percentage points since Q1 of 2022
  • Genie has a high share of users that are Millennials compared to the total online population
  • 53% of Genie users are male
  • A relatively high share of Genie users have a college degree
  • Learning new things is more important to Genie users than to other digital music buyers

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