Digital music: Flo users in Korea

Consumer Insights report

Digital music: Flo users in Korea

This report offers the reader a comprehensive overview of Flo users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Flo users in Korea (''brand users'') against Korean digital music buyers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on digital music: Flo users in Korea

  • The share of digital music buyers using Flo grew by 2 percentage points since Q1 of 2021
  • Flo is more popular among Millennials than other digital music services
  • Compared to other digital music services, Flo has a relatively high share of female users
  • 80% of Flo users have a college degree
  • Having a good time is less important to Flo users than to other digital music buyers

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