Consumer Insights report
This report offers the reader a comprehensive overview of Douban FM users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Douban FM users in China (''brand users'') against Chinese digital music buyers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
Selected insights on digital music: Douban FM users in China
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