Digital music: Bugs users in Korea

Consumer Insights report

Digital music: Bugs users in Korea

This report offers the reader a comprehensive overview of Bugs users in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Bugs users in Korea (''brand users'') against Korean digital music buyers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on digital music: Bugs users in Korea

  • Bugs has a high share of users that are Millennials compared to the total online population
  • Bugs is more popular among male digital music buyers than female digital music buyers
  • Bugs has a larger share of users with a low income than other digital music services
  • Bugs users are more likely to live in cities and urban areas than digital music buyers in general
  • Having a good time is less important to Bugs users than to other digital music buyers

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