Desktop PCs: Dell owners in Korea

Consumer Insights report

Desktop PCs: Dell owners in Korea

This report offers the reader a comprehensive overview of Dell owners in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dell owners in Korea (''brand users'') against Korean desktop PC owners in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on desktop PCs: Dell owners in Korea

  • The current share of desktop PC owners owning Dell is fairly similar to Q1 of 2021
  • Dell is more popular among Millennials than other desktop PC brands
  • There is a fairly even split of male and female Dell owners
  • 82% of Dell owners have a college degree
  • Making their own decisions is less important to Dell owners than to other desktop PC owners

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