Daily newspapers: The Washington Post readers in the United States

Consumer Insights report

Daily newspapers: The Washington Post readers in the United States

This report offers the reader a comprehensive overview of The Washington Post readers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark The Washington Post readers in the United States (''brand users'') against U.S. readers of daily newspapers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on daily newspapers: The Washington Post readers in the United States

  • The Washington Post is more popular among Millennials than other daily newspapers
  • 62% of The Washington Post readers have a college degree
  • The Washington Post readers are more likely to live in cities and urban areas than readers of daily newspapers in general
  • TikTok is more popular among The Washington Post readers than the average reader of daily newspaper

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