Daily newspapers: The Wall Street Journal readers in the United States

Consumer Insights report

Daily newspapers: The Wall Street Journal readers in the United States

This report offers the reader a comprehensive overview of The Wall Street Journal readers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark The Wall Street Journal readers in the United States (''brand users'') against U.S. readers of daily newspapers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on daily newspapers: The Wall Street Journal readers in the United States

  • The Wall Street Journal is more popular among Generation Z than other daily newspapers
  • A relatively high share of The Wall Street Journal readers have a college degree
  • The Wall Street Journal readers are more likely to live in cities and urban areas than readers of daily newspapers in general
  • X (Twitter) is more popular among The Wall Street Journal readers than the average reader of daily newspaper

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