Daily newspapers: Toronto Sun readers in Canada

Consumer Insights report

Daily newspapers: Toronto Sun readers in Canada

This report offers the reader a comprehensive overview of Toronto Sun readers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Toronto Sun readers in Canada (''brand users'') against Canadian readers of daily newspapers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: Toronto Sun readers in Canada

  • Toronto Sun is more popular among Millennials than other daily newspapers
  • Toronto Sun has more male than female readers
  • Toronto Sun has a smaller share of readers with a low income than other daily newspapers
  • Toronto Sun readers are more likely to live in large cities than readers of daily newspapers in general
  • Having a good time is less important to Toronto Sun readers than to other readers of daily newspapers

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