Daily newspapers: The New York Times readers in the United States

Consumer Insights report

Daily newspapers: The New York Times readers in the United States

This report offers the reader a comprehensive overview of The New York Times readers in the United States: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark The New York Times readers in the United States (''brand users'') against U.S. readers of daily newspapers in general (''category users''), and the overall U.S. consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on daily newspapers: The New York Times readers in the United States

  • The New York Times is more popular among Millennials than other daily newspapers
  • A relatively high share of The New York Times readers have a college degree
  • The New York Times readers are more likely to live in cities and urban areas than readers of daily newspapers in general
  • X (Twitter) is more popular among The New York Times readers than the average reader of daily newspaper

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