Daily newspapers: The Hindu readers in India

Consumer Insights report

Daily newspapers: The Hindu readers in India

This report offers the reader a comprehensive overview of The Hindu readers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark The Hindu readers in India (''brand users'') against Indian readers of daily newspapers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: The Hindu readers in India

  • 46% of The Hindu readers are Millennials
  • The Hindu has more male than female readers
  • The Hindu has a smaller share of readers with a low income than other daily newspapers
  • Readers of daily newspapers in general and The Hindu readers specifically, live in similar type of communities
  • Similar aspects of life are important to The Hindu readers and other readers of daily newspapers

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