Daily newspapers: The Globe and Mail readers in Canada

Consumer Insights report

Daily newspapers: The Globe and Mail readers in Canada

This report offers the reader a comprehensive overview of The Globe and Mail readers in Canada: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark The Globe and Mail readers in Canada (''brand users'') against Canadian readers of daily newspapers in general (''category users''), and the overall Canadian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on daily newspapers: The Globe and Mail readers in Canada

  • Like other daily newspapers, The Globe and Mail has a high share of readers that are part of Generation X
  • Compared to other daily newspapers, The Globe and Mail has a relatively high share of female readers
  • The Globe and Mail has a larger share of readers with a high income than other daily newspapers
  • The Globe and Mail readers are more likely to live in large cities than readers of daily newspapers in general
  • An honest and respectable life is more important to The Globe and Mail readers than to other readers of daily newspapers

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