Daily newspapers: The Daily Telegraph readers in Australia

Consumer Insights report

Daily newspapers: The Daily Telegraph readers in Australia

This report offers the reader a comprehensive overview of The Daily Telegraph readers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark The Daily Telegraph readers in Australia (''brand users'') against Australian readers of daily newspapers in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: The Daily Telegraph readers in Australia

  • 41% of The Daily Telegraph readers are Millennials
  • Similar to other daily newspapers, The Daily Telegraph has a high share of male readers
  • The Daily Telegraph has a larger share of readers with a high income than other daily newspapers
  • Readers of daily newspapers in general and The Daily Telegraph readers specifically, live in similar type of communities
  • Success and career advancement are relatively important to The Daily Telegraph readers

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