Daily newspapers: Sydney Morning Herald readers in Australia

Consumer Insights report

Daily newspapers: Sydney Morning Herald readers in Australia

This report offers the reader a comprehensive overview of Sydney Morning Herald readers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Sydney Morning Herald readers in Australia (''brand users'') against Australian readers of daily newspapers in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: Sydney Morning Herald readers in Australia

  • Sydney Morning Herald is more popular among Millennials than other daily newspapers
  • Compared to other daily newspapers, Sydney Morning Herald has a relatively high share of male readers
  • Sydney Morning Herald has a larger share of readers with a high income than other daily newspapers
  • Sydney Morning Herald readers are more likely to live in megacities than readers of daily newspapers in general
  • Success and career advancement are relatively important to Sydney Morning Herald readers

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