Daily newspapers: Svenska Dagbladet (SvD) readers in Sweden

Consumer Insights report

Daily newspapers: Svenska Dagbladet (SvD) readers in Sweden

This report offers the reader a comprehensive overview of Svenska Dagbladet (SvD) readers in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Svenska Dagbladet (SvD) readers in Sweden (''brand users'') against Swedish readers of daily newspapers in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: Svenska Dagbladet (SvD) readers in Sweden

  • Svenska Dagbladet (SvD) is more popular among Generation Z than other daily newspapers
  • Compared to other daily newspapers, Svenska Dagbladet (SvD) has a relatively high share of male readers
  • Svenska Dagbladet (SvD) has a larger share of readers with a medium household income than other daily newspapers
  • Svenska Dagbladet (SvD) readers are more likely to live in large cities than readers of daily newspapers in general
  • Safety and security is less important to Svenska Dagbladet (SvD) readers than to other readers of daily newspapers

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