Daily newspapers: Süddeutsche Zeitung readers in Germany

Consumer Insights report

Daily newspapers: Süddeutsche Zeitung readers in Germany

This report offers the reader a comprehensive overview of Süddeutsche Zeitung readers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Süddeutsche Zeitung readers in Germany (''brand users'') against German readers of daily newspapers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: Süddeutsche Zeitung readers in Germany

  • Süddeutsche Zeitung is more popular among Millennials than other daily newspapers
  • A relatively high share of Süddeutsche Zeitung readers have a college degree
  • Süddeutsche Zeitung readers are more likely to live in cities with over 1 million inhabitants than readers of daily newspapers in general
  • LinkedIn is more popular among Süddeutsche Zeitung readers than the average reader of daily newspaper

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