Daily newspapers: Mathrubhumi readers in India

Consumer Insights report

Daily newspapers: Mathrubhumi readers in India

This report offers the reader a comprehensive overview of Mathrubhumi readers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Mathrubhumi readers in India (''brand users'') against Indian readers of daily newspapers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: Mathrubhumi readers in India

  • Mathrubhumi is more popular among Generation Z than other daily newspapers
  • Mathrubhumi is more popular among female readers of daily newspapers than male readers of daily newspapers
  • Mathrubhumi has a larger share of readers with a low income than other daily newspapers
  • Mathrubhumi readers are more likely to live in rural areas and towns than readers of daily newspapers in general
  • A happy relationship is more important to Mathrubhumi readers than to other readers of daily newspapers

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