Daily newspapers: Kurier readers in Austria

Consumer Insights report

Daily newspapers: Kurier readers in Austria

This report offers the reader a comprehensive overview of Kurier readers in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Kurier readers in Austria (''brand users'') against Austrian readers of daily newspapers in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: Kurier readers in Austria

  • Kurier has a high share of readers that are part of Generation X compared to the total online population
  • 54% of Kurier readers are male
  • Kurier has a larger share of readers with a high income than other daily newspapers
  • Kurier readers are more likely to live in cities with over 1 million inhabitants than readers of daily newspapers in general
  • Safety and security is more important to Kurier readers than to other readers of daily newspapers

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