Daily newspapers: Korea Economic Daily readers in Korea

Consumer Insights report

Daily newspapers: Korea Economic Daily readers in Korea

This report offers the reader a comprehensive overview of Korea Economic Daily readers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Korea Economic Daily readers in Korea (''brand users'') against Korean readers of daily newspapers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: Korea Economic Daily readers in Korea

  • Korea Economic Daily is more popular among Generation Z than other daily newspapers
  • Compared to other daily newspapers, Korea Economic Daily has a relatively high share of male readers
  • Korea Economic Daily has a larger share of readers with a low income than other daily newspapers
  • Korea Economic Daily readers are more likely to live in megacities than readers of daily newspapers in general
  • Safety and security is more important to Korea Economic Daily readers than to other readers of daily newspapers

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