Daily newspapers: JoongAng Ilbo readers in Korea

Consumer Insights report

Daily newspapers: JoongAng Ilbo readers in Korea

This report offers the reader a comprehensive overview of JoongAng Ilbo readers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark JoongAng Ilbo readers in Korea (''brand users'') against Korean readers of daily newspapers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: JoongAng Ilbo readers in Korea

  • JoongAng Ilbo has a high share of readers that are Baby Boomers compared to the total online population
  • Similar to other daily newspapers, JoongAng Ilbo has a high share of male readers
  • JoongAng Ilbo has a larger share of readers with a high income than other daily newspapers
  • JoongAng Ilbo readers are more likely to live in megacities than the average consumer
  • Being successful is more important to JoongAng Ilbo readers than to other readers of daily newspapers

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