Daily newspapers: Il Mattino readers in Italy

Consumer Insights report

Daily newspapers: Il Mattino readers in Italy

This report offers the reader a comprehensive overview of Il Mattino readers in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Il Mattino readers in Italy (''brand users'') against Italian readers of daily newspapers in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: Il Mattino readers in Italy

  • Il Mattino is more popular among Generation Z than other daily newspapers
  • Il Mattino is more popular among male readers of daily newspapers than female readers of daily newspapers
  • Just like readers of daily newspapers in general, Il Mattino readers are relatively unlikely to have a low income
  • Il Mattino readers are more likely to live in cities with over 1 million inhabitants than readers of daily newspapers in general
  • A happy relationship is less important to Il Mattino readers than to other readers of daily newspapers

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