Daily newspapers: Hankyoreh readers in Korea

Consumer Insights report

Daily newspapers: Hankyoreh readers in Korea

This report offers the reader a comprehensive overview of Hankyoreh readers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Hankyoreh readers in Korea (''brand users'') against Korean readers of daily newspapers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: Hankyoreh readers in Korea

  • Hankyoreh is more popular among Generation Z than other daily newspapers
  • Similar to other daily newspapers, Hankyoreh has a high share of male readers
  • Hankyoreh has a larger share of readers with a low income than other daily newspapers
  • Hankyoreh readers are more likely to live in megacities than the average consumer
  • Being successful is less important to Hankyoreh readers than to other readers of daily newspapers

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