Daily newspapers: Guangming Daily readers in China

Consumer Insights report

Daily newspapers: Guangming Daily readers in China

This report offers the reader a comprehensive overview of Guangming Daily readers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Guangming Daily readers in China (''brand users'') against Chinese readers of daily newspapers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: Guangming Daily readers in China

  • 42% of Guangming Daily readers are Millennials
  • Guangming Daily is more popular among male readers of daily newspapers than female readers of daily newspapers
  • Guangming Daily has a smaller share of readers with a high income than other daily newspapers
  • Guangming Daily readers are more likely to live in large cities than readers of daily newspapers in general
  • Making their own decisions is more important to Guangming Daily readers than to other readers of daily newspapers

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