Daily newspapers: Gazeta Polska Codziennie readers in Poland

Selected insights on daily newspapers: Gazeta Polska Codziennie readers in Poland

• Gazeta Polska Codziennie is more popular among Generation Z than other daily newspapers
• Gazeta Polska Codziennie is more popular among male readers of daily newspapers than female readers of daily newspapers
• Gazeta Polska Codziennie has a larger share of readers with a low income than other daily newspapers
• Gazeta Polska Codziennie readers are more likely to live in rural areas and towns than readers of daily newspapers in general
• Success and career advancement are relatively important to Gazeta Polska Codziennie readers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors

Demographic Profile

• Top 10 most used daily newspapers in Poland
• Gender
• Age
• Household size
• Community
• Age of consumers in Poland
• Share of consumers in Poland in the low, middle and high thirds of monthly household gross income
• Type of households in which consumers in Poland live
• Communities in Poland where consumers live

• Agreement with statements in Poland
• Top 10 hobbies and interests of Gazeta Polska Codziennie customers in Poland
• Agreement with statements on innovation by consumers in Poland
• Most important aspects of life for consumers in Poland

• Type of device consumers in Poland use regularly to access the internet
• Social media activities in Poland by type
• Type of media, consumers in Poland have been using in the past 4 weeks
• Top 10 places where Gazeta Polska Codziennie customers in Poland have seen adverts in the past 4 weeks