Daily newspapers: Frankfurter Allgemeine Zeitung (FAZ) readers in Germany

Consumer Insights report

Daily newspapers: Frankfurter Allgemeine Zeitung (FAZ) readers in Germany

This report offers the reader a comprehensive overview of Frankfurter Allgemeine Zeitung (FAZ) readers in Germany: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Frankfurter Allgemeine Zeitung (FAZ) readers in Germany (''brand users'') against German readers of daily newspapers in general (''category users''), and the overall German consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: Frankfurter Allgemeine Zeitung (FAZ) readers in Germany

  • Frankfurter Allgemeine Zeitung (FAZ) is more popular among Millennials than other daily newspapers
  • There is a fairly even split of male and female Frankfurter Allgemeine Zeitung (FAZ) readers
  • Frankfurter Allgemeine Zeitung (FAZ) has a larger share of readers with a high income than other daily newspapers
  • Frankfurter Allgemeine Zeitung (FAZ) readers are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Success and career advancement are relatively important to Frankfurter Allgemeine Zeitung (FAZ) readers

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