Daily newspapers: Expressen readers in Sweden

Consumer Insights report

Daily newspapers: Expressen readers in Sweden

This report offers the reader a comprehensive overview of Expressen readers in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Expressen readers in Sweden (''brand users'') against Swedish readers of daily newspapers in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: Expressen readers in Sweden

  • Expressen is more popular among Generation Z than other daily newspapers
  • Compared to other daily newspapers, Expressen has a relatively high share of male readers
  • Expressen has a larger share of readers with a medium household income than other daily newspapers
  • 31% of Expressen readers live in medium-sized towns
  • An honest and respectable life is less important to Expressen readers than to other readers of daily newspapers

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