Daily newspapers: Dong-a Ilbo readers in Korea

Consumer Insights report

Daily newspapers: Dong-a Ilbo readers in Korea

This report offers the reader a comprehensive overview of Dong-a Ilbo readers in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dong-a Ilbo readers in Korea (''brand users'') against Korean readers of daily newspapers in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on daily newspapers: Dong-a Ilbo readers in Korea

  • Like other daily newspapers, Dong-a Ilbo has a high share of readers that are Baby Boomers
  • Compared to other daily newspapers, Dong-a Ilbo has a relatively high share of male readers
  • Just like readers of daily newspapers in general, Dong-a Ilbo readers are relatively likely to have a high income
  • Dong-a Ilbo readers are more likely to live in cities with over 1 million inhabitants than readers of daily newspapers in general
  • A happy relationship is less important to Dong-a Ilbo readers than to other readers of daily newspapers

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