Daily newspapers: Daily Thanthi readers in India

Consumer Insights report

Daily newspapers: Daily Thanthi readers in India

This report offers the reader a comprehensive overview of Daily Thanthi readers in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Daily Thanthi readers in India (''brand users'') against Indian readers of daily newspapers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on daily newspapers: Daily Thanthi readers in India

  • 43% of Daily Thanthi readers are part of Generation Z
  • Compared to other daily newspapers, Daily Thanthi has a relatively high share of female readers
  • Daily Thanthi has a larger share of readers with a low income than other daily newspapers
  • Readers of daily newspapers in general and Daily Thanthi readers specifically, live in similar type of communities
  • An honest and respectable life is less important to Daily Thanthi readers than to other readers of daily newspapers

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